An interesting slogan for one of the world's more successful apparel, and more recently; watch companies. However, interesting none the less.
Diesel has been a leader in fashion for more then two decades. However, it was not always like that. Originally founded in 1978, by Renzo Rosso, Diesel experienced many tough times before its meteoric rise in popularity and fame. Widely known for their popular jeans and clothing, watches have been a staple in their organization for much of the last decade. Started as a small company with big dreams, its new "be stupid" campaign is a tribute to creativity which is often times mistaken for "stupidity". If that's the case. Then, my friends, diesel is one of the stupidest of them all.
Make sure you check out our watch collection too...just click the pics, and don't forget, be as stupid as possible.